The Forever Wild brand is inspired by a historic Adirondack tavern and a nonprofit mission rooted in the wild heart of New York’s Adirondack Park. The name comes from the famous “Forever Wild” clause in the New York State Constitution, which protects millions of acres of Adirondack forest preserve land so it remains wild for future generations.

Our merchandise celebrates that spirit. Some designs feature the Forever Wild Tavern, while others highlight the Adirondacks themselves with clean, classic wilderness-inspired logos.

Shop for the style that fits you best!

And don’t forget — send us photos of you wearing your Forever Wild gear while doing what you love or visiting a place you love. We may feature you on our website or social media!